About us

The paid media team behind growing agencies

Mind and Matrix Co. is a performance marketing studio of ad buyers, creatives, funnel builders and tracking specialists. We turn website visitors into paying customers — for the agencies we partner with, under their name.

Leadership

Meet the founders

Two performance marketers with 13+ years of combined experience inside marketing agencies in the US, Europe and Bangladesh — now running the team that agencies rely on.

Abdul Ahad Pavel

Co-Founder · AdTech, CRO & Business System Engineer

6+ years in paid media and AdTech. Has led paid media, AdTech and CRO for US marketing agencies, managing Meta, Google and Microsoft Ads for healthcare, dental, childcare and home care brands. Specialist in GA4, GTM, server-side tracking, Conversions API and offline conversion tracking.

Attribution accuracy raised from 60% to 95% with server-side tracking & CAPI
Cost per lead cut from 40 to 18 on Meta
Conversion rate lifted from 3% to 8%

View LinkedIn profile →

Partho Sharothi Paul

Co-Founder · Media Planning & Buying

7+ years in digital marketing and media buying. Has led digital media planning and buying at leading agencies and managed campaigns for brands such as ASUS and Yamaha. Expert in full-funnel strategy across Meta, Google and LinkedIn, creative strategy and analytics.

Lead of digital media planning & buying
Campaigns for brands like ASUS and Yamaha
Full-funnel Meta, Google & LinkedIn strategy

View LinkedIn profile →

Our story

We started as specialists. Agencies made us partners.

Our founders spent years working behind the scenes for marketing agencies — running Google and Meta campaigns, fixing broken tracking and building the reports agencies sent to their clients.

We built a team around that experience. Today we give agencies a full paid media department on demand — ads, creatives, landing pages, tracking, CRM and reporting — so they can say “yes” to every client without hiring.

Talk to us

Results over reports

We optimize for booked appointments and sales, not vanity clicks.

Tracking first

Clean data from server-side tracking, CAPI and offline conversions before we scale.

Invisible by design

Your brand leads. We stay behind the scenes — always.

Clear communication

Weekly updates, simple language and fast replies in your time zone.

Our team

Dedicated teams for every part of the work

Every partner works with specialists from each department — not a rotating pool of freelancers.

Paid Media

Google Ads, Facebook & Instagram Ads and LinkedIn Ads — planning, launch and daily optimization.

Google AdsMeta AdsLinkedIn Ads

Social Media Management

Content calendars, posting and community management that keep brands active and trusted.

FacebookInstagramLinkedIn

Creative Studio

Graphic designers and video editors who turn ad data into a creative strategy — and creatives that win.

Graphic designVideo editingCreative strategy

UGC Creators

A dedicated team for UGC-style video ads: testimonials, unboxings, problem-solution and hooks.

UGC videosHook testingScripts

Web & Funnels

Sales-funnel websites and landing pages built for paid traffic — fast, mobile-first and tracked.

Landing pagesSales funnelsCRO

Tracking, CRM & Automation

Server-side tracking, Pixel & CAPI, CRM setup, call tracking, offline conversions and reporting.

GTM / StapeGoHighLevelAgencyAnalytics

Our toolkit

We work in the tools your clients already use

We join your existing accounts and platforms — no new software for you or your clients to learn.

Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Business Profile YouTube Ads Google Analytics 4 Google Tag Manager Server-side GTM (Stape) Meta Pixel & Conversions API GoHighLevel Salesforce ClickUp Zapier & Make CallTrackingMetrics WhatConverts AgencyAnalytics Looker Studio Shopify & WooCommerce WordPress

Let’s build something together

Agency owner? Book a 20-minute partner call and get a free white-label audit of one client account.

Become a partner