What is white label PPC?
White label PPC is when an agency resells pay-per-click advertising that another team actually runs. Your agency sells the service, owns the client relationship and sets the price. The white label partner — that’s us — builds and manages the campaigns behind the scenes, under your name.
Your client sees one agency: yours. Reports carry your logo, calls happen with your team, and every change in the ad account is made through access your agency controls. It is how SEO, web design and full-service agencies add paid media without hiring a PPC department.
How our white label PPC partnership works
It starts with a partner call and an NDA. We learn which clients you serve, how you price, and how you like to communicate — Slack, email or WhatsApp. Then you send us one client account, and we return a free audit with your branding that you can present to the client as your own work.
Once the client signs, we join their ad accounts through partner or manager access under your agency. We fix tracking, build or restructure campaigns, and manage them every week. You get a weekly update and a monthly branded report per client, and we can join client calls as members of your team.
Which PPC channels we manage
Most agencies start with Google Ads and Meta, because that is where most small and mid-size businesses spend. We also run Microsoft Ads (Bing), LinkedIn Ads for B2B clients, TikTok Ads, YouTube and Google Shopping. Each channel has its own white label page with more detail: Google Ads, Facebook and Instagram ads, Microsoft Ads and LinkedIn Ads.
Every campaign we run sits on top of proper conversion tracking. Our founders come from AdTech and tracking backgrounds, so server-side tracking, Meta Conversions API and offline conversion imports are part of the service — not an upsell.
White label PPC pricing
We work on two models. Per client account: a wholesale fee for each account we manage, best when you add paid media one client at a time. Dedicated team: a monthly fee for a team working across your whole client roster, best when you have several active accounts.
There are no long-term contracts. You set your own retail price and keep the difference. Our wholesale rates are shared on the partner call, once we understand your clients and budgets.
Who white label PPC is for
SEO and web design agencies whose clients keep asking for ads. Full-service agencies that want to grow paid media without the cost and risk of hiring. Agencies at capacity that need overflow help when they win more accounts than their team can handle. And niche agencies in dental, healthcare, home services, real estate and e-commerce, industries we already know well.
