Why dental PPC needs a specialist
Dental is competitive and expensive: implant and Invisalign keywords can cost more per click than almost any other local service. Generic PPC management wastes budget on the wrong searches. Dental PPC needs campaigns split by treatment, offers that match how patients choose, and tracking that follows a lead all the way to a booked appointment.
How we run dental campaigns
Each high-value treatment gets its own campaign, ad copy and landing page: implants, Invisalign, veneers, emergency dental and general new-patient visits. On Google we run Search and Local Services Ads; on Meta we run treatment offers and financing messages to people nearby.
Every call and online booking is tracked, and — where the practice software or CRM allows — booked appointments are sent back to Google and Meta, so the platforms optimize for real patients.
Privacy and ad policies
Healthcare advertising has extra rules. We keep patient health information out of ad-platform tracking, follow Google’s and Meta’s healthcare ad policies, and avoid personal-attribute targeting. Your client stays responsible for HIPAA compliance; we set up tracking to support it.
See examples of our dental campaigns and results on our dental marketing page.
