Overview
Aamartaka is Bangladesh’s first algorithm-driven online credit assessment platform, built to simplify the journey of accessing personal loans, credit cards and retail banking products. By merging advanced credit-scoring technology with a customer-focused digital experience, Aamartaka empowers users with instant eligibility insights and promotes financial literacy across the country.
The Challenge
Bangladesh’s traditional banking journey makes credit access slow and complicated:
- Manual paperwork
- Delayed approvals
- Limited financial understanding
- No streamlined digital journey
Customers often did not know which loan or credit card they qualified for — leading to confusion and low conversion.
The Solution
A full-funnel digital acquisition strategy, supported by Aamartaka’s algorithmic credit assessment engine.
1. Digital lead generation
Our core objective was to generate high-intent leads online. Customers visited the Aamartaka website, explored products, and submitted their details directly through the platform.
2. Customer segmentation by loan type
Leads were segmented based on their financial needs:
- Personal loans
- Credit cards
- Retail banking services
This segmentation allowed hyper-relevant communication and guided each user toward the right banking solution.
3. Targeted communication and content
Each customer segment received:
- Tailored ad creatives
- Personalized messaging
- Product-specific landing pages
- Optimized eligibility workflows
This made sure the right message reached the right audience at the right moment — improving both lead volume and conversion quality.
Marketing Performance (Oct 2022 – Nov 2025)
Backed by strong segmentation and clear value propositions, the campaign delivered exceptional results:
- Total leads generated: 89,537
- Total marketing spend: $3,110.83
- Total reach: 2,272,896 users
- Total impressions: 6,275,192
- Highly cost-efficient acquisition with strong nationwide visibility
This performance fed high-quality prospects into Aamartaka’s system, accelerating disbursements and customer onboarding.
Business Impact
The digitally sourced leads translated into strong commercial outcomes:
- 250M+ BDT in core loan disbursement
- 1.5K+ credit cards issued
- 45K+ happy customers served
- Significant improvement in financial literacy and product awareness
- Faster, more transparent credit decisions for the mass market
Aamartaka became the entry point to retail banking for tens of thousands of Bangladeshis.
Outcome
Through algorithm-powered assessments and a data-driven lead generation strategy, Aamartaka redefined how Bangladesh approaches retail lending. The combination of:
- Smart user segmentation
- Targeted digital communication
- Scalable performance marketing
- Automated credit assessment
created a full ecosystem that delivers fast, accurate, customer-friendly credit access. Aamartaka now stands as a national benchmark for digital credit journey innovation.
