When LinkedIn Ads is the right channel
LinkedIn Ads work best for B2B companies with a high customer value: software, professional services, recruiting, manufacturing, finance and education. If one new client is worth thousands, a higher cost per lead on LinkedIn is easily justified.
For low-ticket or consumer offers, Meta and Google are usually a better use of budget — and we’ll tell you that honestly before your client spends.
How we run LinkedIn campaigns
We start with the client’s ideal customer: industries, company sizes and the job titles that buy. Then we match an offer to each stage — a guide or checklist for cold audiences, a demo or consultation for warm ones — and build campaigns with sponsored content, video, document ads and lead gen forms.
Leads sync straight into the CRM so the sales team can follow up within minutes. Our co-founder Partho Sharothi Paul has led full-funnel Meta, Google and LinkedIn strategy for brands like ASUS and Yamaha.
Measuring what matters
We install the LinkedIn Insight Tag and Conversions API, and report on cost per lead, lead quality and — where the CRM allows — pipeline and revenue. Your client sees results in business terms, in a report with your agency’s logo.
