How white label Google Ads management works
Your agency keeps every client account linked to its Google Ads manager account (MCC). We get user access to your MCC, so all work happens inside an account your agency owns and controls. Your client never sees our name in the change history if you give us user logins under your agency domain.
We handle the full account: keyword research, campaign structure, ad copy and assets, bidding, budgets, Merchant Center feeds, and the conversion tracking that makes Smart Bidding work. You get a short weekly update and a monthly branded report for each client.
Search, Performance Max and beyond
Search campaigns are still the fastest way to win high-intent leads, so most accounts start there. We split campaigns by service, location and intent, so every ad matches the search and Quality Score stays high. Performance Max and Shopping come in for e-commerce clients and for lead-gen accounts with enough conversion data to support them.
For local service businesses — dentists, HVAC, plumbers, lawyers, movers — we also run Local Services Ads, which appear above regular search ads and charge per lead. Together they cover the whole results page for your client.
Tracking that makes bidding work
Google’s bidding is only as smart as the conversions it is given. We set up GA4 and Google Tag Manager, enhanced conversions, call tracking and, where your client has a CRM, offline conversion imports — so Google optimizes for booked appointments and closed sales instead of form fills that never answer the phone.
If your client’s tracking is broken today, that is often the single biggest win we deliver in the first month. Read more on our white label tracking page.
Reselling Google Ads at a profit
You pay a wholesale fee per client account and set your own retail price. Many agencies charge clients a flat monthly management fee or a percentage of ad spend, and keep the difference. We share wholesale rates on the partner call, and there is no long-term contract — add or remove accounts month to month.
