How the Google Map Pack works
Google ranks local results on three things: relevance (does your profile match the search?), distance (how close are you?) and prominence (how well known and well reviewed are you?). You can’t move your office, but you can make your profile more relevant and more prominent than nearby practices.
For a single-dentist practice in Ontario, Canada, this work led to a Top 3 Map Pack ranking for “dentist near me” in core zip codes, 126% more calls from the profile and 64 new reviews.
Reviews: the biggest lever
Practices with more recent, detailed reviews tend to rank higher and win more calls. We give your front desk a simple way to ask happy patients for a review and we reply to every review in a friendly, privacy-safe way — never confirming that someone is a patient or discussing treatment.
Maps and ads together
Your profile wins the map; ads win the top of the page. Practices that run both usually get the most new-patient calls. See Google Ads for dentists.