Competing with direct-to-consumer aligners
Mail-order aligner brands spend heavily on advertising, so many adults compare your price with theirs. Your advantage is supervision: a dentist checks the plan, monitors progress and handles refinements. We put that advantage at the center of your ads, along with a clear monthly cost.
A note on the Invisalign name
Invisalign is a trademark of Align Technology. Practices can usually describe the treatment they offer by name, but should follow Align’s guidelines, avoid using its logo without permission and use “clear aligners” as well. We write ads and pages that follow these rules.
Which channels work best
Instagram and Facebook usually bring the most aligner leads, because the decision is visual and often not urgent. Google Search catches people already comparing providers. We often start with both and move budget to whichever brings more booked assessments. See also Facebook ads for dentists.